Ram Trucks offers up a big hat-tip to the ladies in its “Courage is Already Inside,” 60-second commercial that’s set to play during the 141st Running of the Kentucky Derby on Saturday, May 2.
The ad takes a rather different approach to promoting Ram trucks – foregoing the whiskey and gravel voice of Sam Elliot for a softer, yet just as confident female voiceover that celebrates the courageous women who dare to break stereotypes and overcome the odds.
The video includes images of well-known accomplished women like Eva Shockey, the first woman to make the cover of Field and Stream magazine in 30 years; Tiana Falls, a professional motorcross racer; Miranda Lambert, the ACM’s most-awarded female vocalist; and of course, Rosie Napravnik, the American Thoroughbred horse racing jockey and two-time winner of the Kentucky Oaks.
- 26 Jan, 2016
- Double H Author
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