DOUBLE H MFG, INC.

info@doublehmfg.com   : 734-729-3450

Case Studies

26Jan2016

Ram Trucks Releases Two Commercials To Air During Kentucky Derby

Ram Trucks offers up a big hat-tip to the ladies in its “Courage is Already Inside,” 60-second commercial that’s set to play during the 141st Running of the Kentucky Derby on Saturday, May 2.

The ad takes a rather different approach to promoting Ram trucks – foregoing the whiskey and gravel voice of Sam Elliot for a softer, yet just as confident female voiceover that celebrates the courageous women who dare to break stereotypes and overcome the odds.

The video includes images of well-known accomplished women like Eva Shockey, the first woman to make the cover of Field and Stream magazine in 30 years; Tiana Falls, a professional motorcross racer; Miranda Lambert, the ACM’s most-awarded female vocalist; and of course, Rosie Napravnik, the American Thoroughbred horse racing jockey and two-time winner of the Kentucky Oaks.

Read more: Ram Trucks Releases Two Commercials To Air During Kentucky Derby

  • 26 Jan, 2016
  • Double H Author
  • 0 Comments

Share This Story

Categories

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *